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Module 1CHUNG CHEN

  • Consumers behavior has changed dramatically in the past decade. Today, consumers can order online many customized products ranging from sneakers to computers.
  • Chung Chen
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Module 2CHUNG CHEN

  • The marketing concept states that, to be successful, a company must understand the neds of specific groups of consumers(i.e., target markets) and then satisfy these needs more effectively than the competition.
  • Chung Chen
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Module 3CHUNG CHEN

  • Market segmentation and diversity are complementary concepts. Without a diverse marketplace composed of many different peoples with different backgrounds, countries of origin, interests, needs and wants, and perceptions, there would be little reason to segment markets.
  • Chung Chen
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Module 4CHUNG CHEN

  • Human needs—consumer needs—are the basis of all modern marketing. Needs are the essence of the marketing concept. The key to a company’s survival, profitability, and growth in a highly competitive marketplace is its ability to identify and satisfy unfulfilled consumer needs better and sooner than the competition.
  • Chung Chen

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